Big Boost Marketing is a boutique marketing consultancy with deep expertise across digital and traditional marketing channels. Our value is rooted in our custom-tailored, integrated approach to marketing (strategy + technology implementation + design) across all four phases of the customer lifecycle:
- Attract Prospects
- Convert Leads into Customers
- Automate Order Fulfillment
- Increase Customer Referrals
Our 12-membered team is led by founder Uli Iserloh.
Uli Iserloh, PhD
Founder, Big Boost Marketing
As a digital marketing expert and certified Ontraport/Infusionsoft/Clickfunnels consultant, Uli Iserloh has been advising entrepreneurs and businesses on marketing strategy and marketing technology for over 17 years. In 1998, he started Bright Launch, a digital agency focusing on web design and e-commerce, later expanding into social media marketing and search engine optimization (SEO). After launching Big Boost Media, an ebook publisher helping authors create and launch bestselling books, Uli founded Big Boost Marketing in 2012 – handling marketing strategy and technology for influencers in the healthcare and experts industry.
Founder & President, The Salak Group
John Salak is a communications professional with more than 30 years of experience in the United States and Europe. Mr. Salak formed The Salak Group in 2006 to provide effective and efficient strategic communications guidance and program execution to a wide range of companies, organizations and individuals. Prior to forming The Salak Group, he served as a senior principal with The Dillenschneider Group (DGI).
Mr. Salak is also an award-winning journalist and editor whose experience includes a four-year assignment in London for United Media. His work has appeared in USA Today, The Financial Times, Newsday, Conde Nast Traveler, Crains New York Business, Food & Wine, Executive Business Travel and Woman’s Day. Among other honors, he is the recipient of two Jesse H. Neal/American Business Press Awards.
Big Boost Ninjas
Drew De Grado
Senior Digital Project Manager
Drew is a web designer and user experience specialist, holding a BFA in Graphic Design and Web Design from William Patterson University. Additionally, Drew brings years of experience running teams as a Digital Project Manager for large complex projects for Fortune 500 clients. This hybrid approach combined with his ability to listen for and understand the client’s vision, helps to deliver successful products and services. His graphic design background, combined with hands-on website development and coding skills, along with a project manager’s mindset allow him to have an insight into website design and Internet marketing unmatched.
Utilizing his creative artistic eye, technical attention to detail, and high level of energy, he brings an assortment of value to projects. While functionality is key when building digital properties, user experience is also paramount. Furthermore, Drew understands the holistic nature of Internet marketing and how it ties into the user experience. He strives to ensure the end result exemplifies the brand’s standards.
Digital Project Manager
John is a copywriter and web editing specialist, holding a M.S in Advertising from Boston University. He brings years of experience working with both large and small clients to create content that is used to build out effective online marketing strategies.
Utilizing his advertising background and years of experience crafting web content, John ensures his clients’ online marketing materials have been fine-tuned to attract their ideal demographics and convert them into customers. He also believes the success of online marketing materials depends on how accurately the benefits of the brand or product can be explained. As a Digital Project Manager, his priority is ensuring that every contributor to a project is constantly working towards achieving this success.
Digital Project Manager
Karien started out in organic Business management, including financial management, general management and Marketing, but finally found her Niche in digital marketing. She holds a Copywriting Diploma from The Blackford Centre for Copywriting and is Google certified. Her ability to guide Businesses to transition from organic to Digital Marketing is a valued attribute.
She possesses strong verbal and written communication skills which enables her to develop effective and innovative multi-channel communication strategies on various platforms. Naturally inquisitive she keeps abreast with the latest innovations and Marketing tools, to ensure optimal customer experience.
Shana G. (Associate): Special Projects
Charles K. (Senior Marketing Consultant): Strategy and Marketing Collateral
Cristian Z. (Senior Developer): Technology and Web Development
Igor M. (Affiliated Senior Developer): Technology and Web Development
David B. (Developer): Infusionsoft, API, Custom Programming
Suzanne A. (Associate): Media Relations Support, Industry Research, Tracking
Noel S. (Associate): Copywriting, Industry Research
Eric S. (Associate): Ebook Production
Dianne G. (Associate): Graphics and Illustrations
Good World Media (Affiliated Design Firm): Print and Digital Design Support